There is a rise in fashion brands’ Web3 loyalty programs. Ordinary loyalty programs are becoming a thing of the past—with so many brands offering rewards, it’s becoming harder for them to keep customers engaged without standing apart. Now, companies are getting creative with the addition of Web3 loyalty experiences. From Lacoste’s UNDW3 NFT card to Louis Vuitton’s Via Trunks, digital collectible rewards are becoming brands’ newest way to keep consumers around. These digital activations prove to be popular as technology quickly takes over the fashion world, providing “perks and continuous opportunities to collect points,” which is “a worthy investment for brands.” YPulse research predicted that Web3 experiences and phygital campaigns would redefine the brand loyalty program in 2023, and it turns out that this trend indeed took off. (Glossy)
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