The long-held idea that young girls will watch content created for boys, but boys would never watch “girly” content is being broken down.

The long-held idea that young girls will watch content created for boys, but boys would never watch “girly” content is being broken down. 42% of viewers of princess show Sofia the First are male, and boys make up 47% of those who watch female-led cartoon Doc McStuffins. The lesson? If entertainment creators relaxed their ideas of what genders should watch, they could “double their audience.” (Slate)