Oscar Meyer is appealing to tech-savvy bacon-lovers (which some might say is the majority of young consumers) with their new campaign “Wake Up and Smell the Bacon.” The centerpiece of the effort is an app that literally wakes users up with a delicious bacon scent, thanks to a detachable plug that is inserted into a phone and emits the savory smell on queue.

Oscar Meyer is appealing to tech-savvy bacon-lovers (which some might say is the majority of young consumers) with their new campaign “Wake Up and Smell the Bacon.” The centerpiece of the effort is an app that literally wakes users up with a delicious bacon scent, thanks to a detachable plug that is inserted into a phone and emits the savory smell on queue. (Digiday)