- Report
- Special
- Report
- Special
North America
Gen Z and Brands Special Report
More Gen Z are entering their career era with their spending power on the brink of blowing up.
Despite cost-of-living increasing, they are becoming more financially savvy with a ”soft-saving” approach, making smart money moves while still enjoying life’s little luxuries. In a chaotic world, they need to rely on something—even if it’s a product.
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- The 50 brands with the highest affinity scores among Gen Z
- Top brands Gen Z stan across multiple industries, from retail to CPG
- The brands showing the culture shifts Gen Z are driving
- Comparative analysis between Gen Z's and Millennials' brand affinity
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Report length: 43 pages, Based on YPulse’s syndicated youth brand tracker data, and YPulse surveys of 1500 13-39-year-olds in North America
Want to see more YPulse Brand Tracker data on Gen Z? Pro users can explore all data on all 500+ brands in the Brand Tracker dashboards.