BlackPink is opening a pop-up experience in London. The Gen Z loved K-pop group is set to open a pop-up merch storefront in London for their fans this Thursday. For just three days, shoppers can buy limited-edition merch from the girl group, presented by American Express, whose card members have exclusive access to the event, and designed by graphic artist, Verdy. The collection will include T-shirts, hoodies, and accessories that combines Verdy’s “distinct artistic touch with Blackpink’s trendsetting aesthetic.” YPulse research shows that pop-ups have become a popular way for brands to get in touch with their younger set of consumers and increase brand-customer engagement. (FashionUnited UK)
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