Despite acknowledging the persistent issue of fake news, Gen Z and Millennials are actively following the news and expressing confidence in the accuracy of the sources they choose. After a significant decline in news consumption during and following the pandemic, there has been a recent resurgence among Gen Z and Millennials. In fact, in 2023, young consumers are +10 points more likely to be following the news compared to 2022. And as such, it’s important to know exactly where they’re getting this news—especially for media brands looking to connect with them in light of their renewed commitment to staying in-the-know. In YPuls’s News Consumption and Trust report, we ask 13-39-year-olds all about the sources they trust for news and information—and find they may not be exactly the ones they go to most often. While young people are more likely to consider traditional news outlets such as newspapers, TV news programs, and magazines trustworthy than social media, they’re most likely to turn to social media platforms for their news—due in...
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