Louis Vuitton launched a new NFT collection with a price tag of €39000 per item. Louis Vuitton has unveiled a new line of virtual products called “Treasure Trunks,” based on the brand’s iconic trunks. Limited to only a few hundred pieces, these NFTs are part of Louis Vuitton’s Via initiative, designed to provide a new pathway to exclusive offerings and expand its collection of phygital-based products. Data from YPulse’s WE Luxury Report shows that LV is the second luxury brand European Gen Z and Millennials most want to own. (Vogue Business)
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