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As the above-mentioned “First Kiss” video proves, today it is harder than ever to distinguish entertainment from advertising.

As the above-mentioned “First Kiss” video proves, today it is harder than ever to distinguish entertainment from advertising. Consumer-made online content can put brands in the spotlight, brands can create sponsored shows, and movies about products can be major hits. For younger Millennials and Plurals, there will be little to no line between the two and they will expect the overlap. (Adweek) 

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