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North America

Video Update: Mass Merch Mentality

Young people (especially Gen Z) are known for their tendency towards ethical consumption. They're calling out brands for unethical practices, and the YPulse brand tracker proves that they have the greatest affinity towards brands that align with their values.

On the other hand, big box retailers like Amazon and Walmart consistently rank highly on the list of brands they're most often purchasing from.

So are the kids selling out, or is there more to the story?

Subscribe to the YPulse Newsletter for more Gen Z insights

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