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The majority of virtual world gamers not only want to see their favorite brands in their virtual world-they want to be able to buy their products. And importantly, the majority of gamers are open to seeing brand ads and events in their virtual worlds.
YPulse's exploration of The Metaverse looks at the current realities of virtual spaces, what they mean to Gen Z and Millennials, what the future of the metaverse may look like, and how brands can pioneer their own virtual pathways.
YPulse uses data and content from it’s own report and article insights. See the content used to create this video below and dive deeper into the resource.