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From AI to underwear, find out which brands 35,826 teenagers across North America and Europe say are boldly innovating with new ideas and experiences.
The data below is from the YPulse Youth Brand Tracker and the Innovative Brands report. Both are only available to YPulse enterprise subscribers. Learn how you can get access.
Schedule a meeting to get a custom report outlining how any one of the +1,000 brands we track is performing with teens and young adults.
OpenAI's generative AI didn't just debut in the top 25—it soared to the #2 position. Although ChatGPT dominates rivals in terms of usage among teens, its position is tenuous between rising competitors and self-inflicted wounds (ScarJo, cough, cough).
Teens continue to see Apple as a leader in innovation. Apple's reputation for innovation among teens is built on its continuous product improvement, the high-quality and user-friendly design of its products, and the significant role its devices play in the daily lives of young consumers.
Although tech dominates the Top 25, quite a few slots are occupied by non-tech brands. As long as a brand is trying new things with new designs, fits, or flavors—Flamin’ Hot Queso Dinamita Sticks, anyone?—any brand can be considered innovative.
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