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YOUTH BRAND TRACKER

Teens’ Most Recommended Brands in 2024

Scroll down to find out which brands 34,735 teenagers across North America and Western Europe are actually recommending to friends, family, and followers.

The data below is from the YPulse Youth Brand Tracker and the Recommended Brands report. Both are only available to YPulse enterprise subscribers. Learn how you can get access.

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Schedule a call to get a custom report on how any one of the +1,000 brands we track is performing with Gen Z on recommended, affinity, and more.

A personal recommendation is the ultimate influencer of teens’ purchase decisions.

say a recommendation from a regular person is more authentic than an ad from a brand

0 %

care more about what a friend buys than an influencer

0 %

rely on recommendations to decide on what products they buy

0 %

rely on recommendations to decide on what brands they use

0 %

Source: YPulse April 2024 Trend Data

Are teens going to bat for you?

Teens’ Most Recommended Brands in North America

Don’t see your brand? Talk to us to see if you’re one of the +1,000 brands we track or to find out how you can be added. Click here.

1

Doritos

SCORE 64%

2

Nike

SCORE 62%

3

YouTube

SCORE 59%

4

Oreo

SCORE 59%

5

Amazon

SCORE 58%

6

TikTok

SCORE 58%

7

PINK

SCORE 57%

8

iPhone

SCORE 55%

9

Coca-Cola

SCORE 53%

10

Home Depot

SCORE 52%

11

Paypal

SCORE 51%

12

Cheeto!

SCORE 51%

13

Hershey's

SCORE 51%

14

Cash App

SCORE 50%

15

Netflix

SCORE 50%

16

E.L.F.

SCORE 50%

17

Sour Patch Kids

SCORE 50%

18

Victoria's Secret

SCORE 50%

19

Apple

SCORE 50%

20

Cheez-it

SCORE 49%

21

Ferrero Rocher

SCORE 49%

22

Reese's

SCORE 48%

23

Bath & Body Works

SCORE 48%

24

Duolingo

SCORE 47%

25

Roblox

SCORE 47%

Track over 1,000 brands in North America and Western Europe.

Access continuous brand tracking with nearly 400,000 Gen Z and Millennials.

Teens’ Most Recommended Brands in Western Europe

Don’t see your brand? Talk to us to see if you’re one of the +1,000 brands we track or to find out how you can be added. Click here.

1

Nike

SCORE 75%

2

Netflix

SCORE 62%

3

Milka

SCORE 62%

4

Adidas

SCORE 58%

5

Intimissimi

SCORE 58%

6

Amazon

SCORE 58%

7

YouTube

SCORE 58%

8

Kinder

SCORE 58%

9

Magnum

SCORE 56%

10

Postepay

SCORE 56%

11

Paypal

SCORE 56%

12

Coca-Cola

SCORE 55%

13

TikTok

SCORE 55%

14

Intersport

SCORE 54%

15

FIGC

SCORE 54%

16

The FA

SCORE 54%

17

Decathlon

SCORE 54%

18

Spotify

SCORE 53%

19

Serie A

SCORE 52%

20

Sour Patch Kids

SCORE 52%

21

Bonne Maman

SCORE 51%

22

dm-drogerie

SCORE 51%

23

FFF

SCORE 51%

24

Jordan

SCORE 50%

25

Haribo

SCORE 50%

Want the full Recommended Brands report?

Get that and over 50 reports on Gen Z and Millennial annually with a YPulse premium account.