It’s that time again! Every year, our youth experts predict the biggest trends young consumers will be fueling in the year ahead, and we’ve got 10 major shifts brands need to be ready for in 2026. Our trend research, behavioral data, and constant reporting on Gen Z, Gen Alpha, and Millennials’ POVs and viral discourse allows us to see the shifts that they’re just starting to create. Backed by data points and examples we collect throughout the year, our trend forecast for 2026 will impact brands from media to fashion to tech, and beyond. But any brand that wants to reach young consumers needs to understand these incoming shifts. Are you ready for 2026?
Report Length: 38 pages, North America report is based on surveys conducted among 1500 13-39-year-olds in the U.S. and Canada in 2025
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10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.