Watch the replay for the 30-minute TL;DR Webinar on this Link in Bio trend research.
Bombardments of “Where did you get that?”and “Product link??” in the comments, or influencers telling their followers “Click the link in my bio!” are regular parts of the social shopping scene and affiliate link culture these days. But what does this all mean for brands, and how does this impact their relationship with Gen Z and Millennials? We explore what draws young consumers to click away from their precious social media feeds, the ethical debate of gatekeeping product information, and how brands can tap into this crucial new function of social shopping.
Read the latest exclusive trend research on social shopping: From gatekeeping product information, affiliate link culture, and how social shopping impacts brands.
Report Length: 33 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2023.
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10 Trends to Know 2026 Trend Report
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