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North AmericaWestern Europe
Link in Bio Trend Report
Watch the replay for the 30-minute TL;DR Webinar on this Link in Bio trend research.
Bombardments of “Where did you get that?”and “Product link??” in the comments, or influencers telling their followers “Click the link in my bio!” are regular parts of the social shopping scene and affiliate link culture these days. But what does this all mean for brands, and how does this impact their relationship with Gen Z and Millennials? We explore what draws young consumers to click away from their precious social media feeds, the ethical debate of gatekeeping product information, and how brands can tap into this crucial new function of social shopping.
Read the latest exclusive trend research on social shopping: From gatekeeping product information, affiliate link culture, and how social shopping impacts brands.
Download the full report for further insights
- The state of social shopping now
- How gatekeeping & deinfluencing play into young people's buying decisions
- What social media platforms Gen Z and Millennials click a link in bio / affiliate link
- How to make social shopping better according to young consumers
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Report Length: 33 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2023.
Additional Survey Content for Pro Users: What products young people have bought through social shopping links, How young people use social shopping links outside of shopping, Where Millennials parents go to shop on their socials, Top behaviors of LGBTQ+ when using social shopping links, POC’s relationship with influencer marketing and product recommendations