Watch the replay for the 30-minute TL;DR webinar on this exclusive The TikTok Effect trend research.
The influence that TikTok has had on Gen Z and Millennials is un-ignorable. But while TikTok has truly affected young consumers’ habits, interests, and purchasing decisions, that doesn’t mean other social platforms are irrelevant.
The TikTok Effect digs into what young consumers want out of the social platforms they’re using, how TikTok has shifted what young consumers want from brands across platforms, and more of what brands need to know to navigate social media marketing now.
Report length: 52 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in August & September 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August & September 2022
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