WE Mobile/App Behavior Report

Nov 22 2021

Last year, young Europeans spent more time than ever on their phones, intensifying their importance as sources of entertainment and connection. Now, as their lives return to normal, young Europeans have the opportunity to go back to doing more off their phones. But will they? This report dives into European Gen Z and Millennials’ mobile usage, the mobile entertainment they’re turning to the most, how much they’re spending on apps, and why brands should have an integral role in young consumers’ mobile habits.

Download the full report for insights on: 

  • How young Europeans feel about the amount of time they spend on their phones
  • The kinds of video content they’re watching on their phones, and how often
  • How much they’re spending on apps and why

Report length: 12 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in October 2021 

Additional survey content for Pro users: Young consumers’ favorite apps, how often they use their smartphones to do various activities, how their phones play into their social lives, and how they want to interact with brands on their phones.

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