Private: WE Mobile/App Behavior Report

Last year, young Europeans spent more time than ever on their phones, intensifying their importance as sources of entertainment and connection. Now, as their lives return to normal, young Europeans have the opportunity to go back to doing more off their phones. But will they? This report dives into European Gen Z and Millennials’ mobile usage, the mobile entertainment they’re turning to the most, how much they’re spending on apps, and why brands should have an integral role in young consumers’ mobile habits. Download the full report for insights on:  How young Europeans feel about the amount of time they...