Private: WE Shopping for the Home Report

Though Gen Z and Millennials in Western Europe say they’re ready for COVID to end so they can get out more, most 13-39-year-olds still consider themselves homebodies, and they’ve spent their year-and-a-half of lockdowns making their spaces as comfortable and comforting as possible. Now, even as the world opens back up, young Europeans are doubling down on their home improvement plans. In this report, we dive into young Europeans’ current feelings around home, what they want to buy for their spaces next (and where they’ll be buying it), and brands that are helping these consumers build their ideal homes. Download...