Private: WE Social and Mobile Marketing Preferences Report

In 2020, shopping went social. With lockdowns in place and physical stores shuttered, young consumers in Western Europe relied on their social media feeds for shopping inspiration and purchasing opportunities—making it crucial for brands to treat social media as more than just a marketing platform. Now, young consumers are more open to shopping and advertising on social media than ever. Our Social and Mobile Marketing report dives into young European social media users’ openness to ads on the social platforms they frequent most, what ads they’re more likely to pay attention to, and what else brands need to know about...