WE Social and Mobile Marketing Preferences Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

In 2020, shopping went social. With lockdowns in place and physical stores shuttered, young consumers in Western Europe relied on their social media feeds for shopping inspiration and purchasing opportunities—making it crucial for brands to treat social media as more than just a marketing platform. Now, young consumers are more open to shopping and advertising on social media than ever. Our Social and Mobile Marketing report dives into young European social media users’ openness to ads on the social platforms they frequent most, what ads they’re more likely to pay attention to, and what else brands need to know about social marketing.

Download the full report for insights on: 

  • Young consumers’ willingness to see ads on social media, and the platforms they’re most open to seeing them on
  • The new social networks presenting new opportunities for brands to reach a young audience
  • The social ads Gen Z and Millennials say they are paying attention to the most

Report length: 13 pages

Based on a survey of 1300 13-39-year-olds in the the U.K., Italy, France, Spain, and Germany, fielded in July 2021 

Additional survey content for Pro users: Ways young consumers have interacted with brands on social media in the past, reasons they would unfollow a brand on social media, type of images they prefer to see from brand social media ads, and their likelihood to purchase from brands that take a stance on a social cause on social media. 

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