Private: WE Social Media Monitor Report

Across Western Europe, young consumers are spending a huge amount of time on social media every day, using platforms to discover everything from music to new products. But Gen Z and Millennials aren’t using social media in the same way, revealing gaps in brand reach across platforms and content. Knowing the social platforms that they most frequent and understanding the motivations that draw them to those platforms is crucial for brands trying to reach a specific demographic. YPulse’s first Western Europe Social Media Monitor breaks down which users are using what sites and apps, and reveals the reasoning behind why these specific groups are most drawn to these platforms. Download the full report for insights on:  Gen Z and Millennials’ motivation for visiting social platforms and how it affects the platforms they most frequent The groups that are fueling Facebook’s, Instagram’s, TikTok’s, Snapchat’s, and Discord’s status as top social networks and the reasons why The social networks Millennial parents are letting their kids use, and how they should evolve...