Private: WE Social Media Monitor Report

Across Western Europe, young consumers are spending a huge amount of time on social media every day, using platforms to discover everything from music to new products. But Gen Z and Millennials aren’t using social media in the same way, revealing gaps in brand reach across platforms and content. Knowing the social platforms that they most frequent and understanding the motivations that draw them to those platforms is crucial for brands trying to reach a specific demographic. YPulse’s first Western Europe Social Media Monitor breaks down which users are using what sites and apps, and reveals the reasoning behind why...