Private: WE Fashion Preferences and Style Report

Interest in at-home wear skyrocketed last year, and young consumers’ love of loungewear and athleisure hasn’t slowed since. Gen Z and Millennials are interested in comfort above all else, making it imperative for brands to lean into functionality to remain relevant. With quarantine no longer a reality and more young people out in the world, young consumers want more going out clothes. But what does that look like after the year of the sweatpants? YPulse’s Western European Fashion Preferences and Style report reveals the types of clothing young consumers are currently buying and the fashion trends they are most into...