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WE Fashion Preferences and Style Report

Download the full report for further insights

Interest in at-home wear skyrocketed last year, and young consumers’ love of loungewear and athleisure hasn’t slowed since. Gen Z and Millennials are interested in comfort above all else, making it imperative for brands to lean into functionality to remain relevant. With quarantine no longer a reality and more young people out in the world, young consumers want more going out clothes. But what does that look like after the year of the sweatpants?

YPulse’s Western European Fashion Preferences and Style report reveals the types of clothing young consumers are currently buying and the fashion trends they are most into for a post-quarantine world.

Download the full report for insights on: 

  • Whether WE young consumers are excited to dress up again post-quarantine and how going out clothes rank in the list of top clothing they’re currently interested in buying
  • If the fashion trends quarantine created have made a lasting impression on WE young consumers’ fashion preferences
  • The top source for fashion trends and fashion news among young people in WE
  • If fast fashion has a future with young consumers in WE

Report length: 13 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Italy, and Spain, fielded in June 2021 

Additional survey content for Pro users: Whether they prefer shopping online or in a physical store for clothes, influences on the clothing items they buy, and whether they prefer to splurge on new clothes or a nice dinner.  

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