Interest in at-home wear skyrocketed last year, and young consumers’ love of loungewear and athleisure hasn’t slowed since. Gen Z and Millennials are interested in comfort above all else, making it imperative for brands to lean into functionality to remain relevant. With quarantine no longer a reality and more young people out in the world,...
- Report
- Behavioral
- Report
- Behavioral
Western Europe
Private: WE Fashion Preferences and Style Report
