Private: WE Shopping and Retail Report

In Western Europe, online shopping has officially edged out shopping in-store with the majority of young consumers in the U.K., Germany, France, Italy, and Spain telling YPulse they prefer to look for products virtually. Online shopping got a boost from the pandemic, which motivated young consumers to shop online more than ever. But with COVID vaccines available and brands reopening physical retail locations to full capacity, young consumers once again have the opportunity to shop in-store. Now the question is: will they? This report looks at Gen Z and Millennials’ preference for online versus in-store shopping in our current COVID...