Private: WE Celebrities and Influencers Report

Influencer marketing has boomed in Western Europe in recent years, and it’s not going anywhere. Spending in the sector has reached $27.5 billion combined in the U.K., Germany, France, Italy, and Spain. And despite the future of influencer marketing being called into question as brands slashed budgets in the face of the pandemic, YPulse data shows that young European consumers—and Gen Z in particular—still have their eyes and ears tuned to the moves of their favorite online stars. In this report, we dig into the power of online celebrities in Western Europe, reveal the reasons for their influence, and explore...