4th of July and America Views Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

With many summer pastimes cancelled last year, young consumers are ready to get back to the traditions they missed—including 4th of July celebrations. Gen Z and Millennials are more likely to be celebrating the holiday this summer compared to last year, and YPulse data finds that they could be spending more to make it even more special this year. This 4th of July and America Views report looks into young consumers’ plans for the holiday, including the categories they will be spending on. It also checks back in with Gen Z’s post-COVID views on patriotism and America, and how they have changed a year later.

Download the full report for insights on: 

  • The 4th of July tradition that has become even more popular among young consumers because of COVID
  • The 4th of July purchases that will be even more in demand among young consumers, compared to pre-COVID
  • What Gen Z’s post-COVID views on America and patriotism looks like a year later
  • The young consumer group that is more patriotic than their peers and will be spending more to celebrate the 4th of July

Report length: 12 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in May 2021

Additional survey content for Pro users: The biggest problem they believe their generation faces right now, what they feel is part of the American dream, and current attitudes towards the U.S. and politics. 

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