ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
The COVID Media Boom: Media Consumption During & After the Crisis

The COVID Media Boom: Media Consumption During & After the Crisis

With the majority of young consumers in quarantine, entertainment has quickly shifted to an essential and media consumption has experienced a boom. From video streaming to listening to music to gaming, these isolated generations are consuming more media than ever as they look for mental escapes from the crisis—and they’re going to new platforms to find the content that they want. Find out how young consumers entertainment preferences and media consumption behaviors have shifted in quarantine, and what platforms were uniquely positioned to win during this crisis.

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