Tech companies are pushing the boundaries of what’s possible, introducing new technologies and devices that could fit into a plot line for the dystopian show Black Mirror. It’s is no secret that Gen Z and Millennials have been the first to adapt to new technologies in the past, and embrace its ability to make their lives more efficient—but they’re sensing the danger already, with 89% of 13-37-year-olds agreeing with the statement: technology companies should be accountable to outside ethics organizations. This trend report addresses the increasing fears of the negative impacts of big tech, and how it’s changed how young consumers feel about emerging innovations.
