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Trend Report: Speaker Culture

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Voice-activated technologies are rapidly emerging and young consumers are increasingly speaking to their devices. Smart speakers are gaining the most traction as a voice-activated device and a platform brands should be a part of. Voice-activated technologies are becoming more mainstream with Gen Z and Millennials—and Millennial parents—the earliest adopters of the tech. Brands are figuring out their place in the space.

Download the full report for insights on: 

  • Their overall feelings towards voice assistants
  • The smart speakers they currently own
  • Why they bought a smart speaker
  • What they like most about them

Report length: 27 pages

Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded March 2019

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