Voice-activated technologies are rapidly emerging and young consumers are increasingly speaking to their devices. Smart speakers are gaining the most traction as a voice-activated device and a platform brands should be a part of. Voice-activated technologies are becoming more mainstream with Gen Z and Millennials—and Millennial parents—the earliest adopters of the tech. Brands are figuring out their place in the space.
Download the full report for insights on:
- Their overall feelings towards voice assistants
- The smart speakers they currently own
- Why they bought a smart speaker
- What they like most about them
Report length: 27 pages
Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded March 2019