Trend Report: Speaker Culture

Voice-activated technologies are rapidly emerging and young consumers are increasingly speaking to their devices. Smart speakers are gaining the most traction as a voice-activated device and a platform brands should be a part of. Voice-activated technologies are becoming more mainstream with Gen Z and Millennials—and Millennial parents—the earliest adopters of the tech. Brands are figuring out their place in the space. Download the full report for insights on:  Their overall feelings towards voice assistants The smart speakers they currently own Why they bought a smart speaker What they like most about them Report length: 27 pages Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded March 2019