Trend Report: Speaker Culture

Gen Z and Millennial research, trends, and insights

Voice activated technologies are rapidly emerging and young consumers are increasingly speaking to their devices. Smart speakers are gaining the most traction as a voice-activated device and a platform brands should be a part of. Voice activated technologies are becoming more mainstream with Gen Z and Millennials—and Millennial parents—the earliest adopters of the tech. Brands are figuring out their place in the space.

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