YPulse Trend Report: Unplugged

Smartphones, social media, and other devices/services are taking up more of Millennials & Gen Z’s time. And they’re starting to question how much of their lives tech is taking up. Cutting back on digital clutter is becoming an essential aspect of mental health maintenance as more young users place limits on their own device and platform use. Their craving for IRL experiences and social interactions also plays a part, and companies that offer experiences that ask them to set down their smartphones are gaining steam. Meanwhile, startups and major tech brands alike are creating innovative ways to provide unplugged moments....