YPulse Trend Report: Teen Spotlight

Today’s teens are just not the same as teens ten years ago. While Millennials were raised during a boom, these young consumers grew up during tougher economic times—six in ten don’t remember a time before the recession. They’re being raised by Xers, with social media as their norm and in many cases, mobile devices as their first screens. As a result, they’re making different choices, and valuing different things, than the generation that came before them. We’re putting the spotlight on our stats on 13-17-year-olds from shopping to social platforms, to give a snapshot of teens’ beliefs and behaviors this...