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North America

Q2 2015 YPulse Trend Report: Fame Redefined, Fit Gone Glam, Home Sweet Home

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Q2 2015  REPORT TRENDS: FAME, REDEFINED The glittery dust has settled. There is no longer any question that digital celebrities’ popularity rivals Hollywood stars’—for teens, they’re even more popular. So now what? What does fame look like now? How do young consumers view it, and how do they interact with celebrities? Who are teens and...

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