Q2 2015 YPulse Trend Report: Fame Redefined, Fit Gone Glam, Home Sweet Home

Q2 2015  REPORT TRENDS: FAME, REDEFINED The glittery dust has settled. There is no longer any question that digital celebrities’ popularity rivals Hollywood stars’—for teens, they’re even more popular. So now what? What does fame look like now? How do young consumers view it, and how do they interact with celebrities? Who are teens and Millennials interested in watching, where are they interested in watching them, and who is influencing them? Fame has been redefined by the next generation of viewers, and we’re officially in a new era of celebrity influencers.   FIT GONE GLAM Young consumers’ health-consciousness has spun...