Q1 2015 YPulse Trend Report: Activated, Surprise & Delight, Let’s Talk About Sex (& Dating)

Q1 2015 REPORT TRENDS: ACTIVATED In the last few months, a generation previously accused of apathy, political ennui, and just plain laziness has stepped forward and become a part of major protests and social activism movements around the world. So what changed? Are younger Millennials behind this new activism, or has social media provided the fuel, and exposure, that the generation has needed to make their views known and their voices heard on a broader scale? The new activism is a combination of their online influence igniting their offline actions, and we’re seeing a wave of young people inspired to become involved in the world in a different way. SURPRISE & DELIGHT Algorithms and Big Data are driving a lot of the content, marketing, and experiences that are served up to young consumers, and while they appreciate the convenience and seamlessness of high-tech solutions, these are also their norm. All this tech-targeting has also led to a reality where they just aren’t surprised by much any more. Looking to...