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North America

2014 Q4 Ypulse Quarterly: Play Nice, Things are Getting Weird, How they Spend It

Dec 19 2014

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Q4 2014 Quarterly Report Trends: PLAY NICE Surrounded by negativity both online and off, young consumers are looking for communities, celebrities, and even entertainment that uplifts, focuses on the positive, and emphasizes getting along over dissonance. Snark is being phased out, and going negative is increasingly looked down upon. They want their peers, entertainment, celebrities, and brands to take...

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