2014 Q4 Ypulse Quarterly: Play Nice, Things are Getting Weird, How they Spend It

Q4 2014 Quarterly Report Trends:  PLAY NICE Surrounded by negativity both online and off, young consumers are looking for communities, celebrities, and even entertainment that uplifts, focuses on the positive, and emphasizes getting along over dissonance. Snark is being phased out, and going negative is increasingly looked down upon. They want their peers, entertainment, celebrities, and brands to take that Millennial positivity to heart and Play Nice.  THINGS ARE GETTING WEIRD  They’re a generation raised on the absurdist humor of Ren and Stimpy, Rocco’s Modern Life, The Adventures of Pete and Pete, and even Spongebob—and they haven’t grown out of it. While overtly sexy images in marketing make them yawn, entertainment...