JD Sports and BBC Children in Need made a Youth Club Dictionary. Youth clubs in the U.K. are a major site of support for the young people who attend them; a new survey shows 72% of surveyed attendees agree, “youth workers can talk to them in ways that other adults can’t if they have a problem.” Part of that is understanding their vernacular—something we decode often—which this dictionary highlights with 26 different phrases and anecdotes about them from eight real youth clubs. For example, understanding that “alright” is dismissive to young people, not a casual “okay.” Youth clubs are places to create friendships and feel heard, and with nearly four in 10 closing in the last 16 years, the campaign is hoping to bolster the support that surviving spaces provide. The marketing includes a music video from rapper DC3, a gallery in South London, and digital displays of the lexicon across the U.K., all highlighting the importance of funding youth clubs. (Little Black Book)
👀 Read more from YPulse: Even Young Europeans Named “6-7” Their Word of the Year
