Starbucks UK turned their signature cup into a must-have bag accessory. The Autumn Charm is a miniature Starbucks cup with burnt-orange “packaging” and gold hardware, designed to “accompany your favourite bag, oversized scarf and main-character Autumn walks.” Like any good collectible, the charm was only available for a limited-time (from October 12-19), and naturally, fans couldn’t simply just purchase one, either. They had to enter a giveaway by following Starbucks UK’s Instagram account, liking the giveaway post, and tagging a friend for a chance to win, with winners contacted through DMs. The exclusive drop taps right into Gen Z’s love of limited-edition merch, and it’s also right on trend with Gen Z’s interest in bag charms and “trinketification.” Not to mention, their appetite for bag charms hasn’t slowed down—in fact, it’s growing. Search interest for “bag charms” in the U.K. has risen 100% in the past three months, according to Google Trends. (Little Black Book, ContentGrip)
👀 Read more from YPulse: Gen Z’s Trinket Takeover is a Trend to Know
