Aldi just gave British Gen Z a jacket that turns into a shopping bag. The limited-edition “Swag For Life Jacket” is a waterproof navy bomber with a statement tunnel neck, plenty of Aldi branding, and yes, it transforms into a reasonably sized grocery bag in seconds. The jacket’s limited availability likely only adds to its appeal, as it’s being offered to a select number of winners through an email giveaway on Aldi’s website. The jacket comes as new research finds nearly half of Brits regularly forget their bags for their weekly shop, leading to some creative solutions, from stuffing groceries into their pockets to carrying them home in a bucket or wheelbarrow. The survey also found that 85% have a “bag of bags” at home, while 69% of Gen Z admit to buying another reusable bag at least once a month after forgetting theirs—making Aldi’s wearable solution particularly useful. (Creative Boom)
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