Tons of young Brits are traveling to Japan. In 2025, there were 40% more British travelers visiting Japan than in 2019, and nearly 25% more than in 2024. And while that’s not only Gen Z and Millennials, the young gens are certainly part of—if not the leaders of—the trend. Twenty- and thirtysomethings are seeing what feels like everyone they know post pictures of the trendiest spots in Tokyo, Kyoto, and Osaka, and feel inspired to go themselves. And right now, the value of the yen is at its lowest in 40 years, meaning food, souvenirs, and excursions are particularly affordable for budget-strapped young travelers. (BBC)
👀 Read more from YPulse: Where is European Gen Z’s Dream Travel Destination?
