Millennials rejoice: Target is bringing beloved ‘90s brand Delia’s back to stores. Delia’s, an iconic brand for kids of the ‘90s, is being revived with a Target partnership that will bring its graphic tees, cargo pants, mini dresses, and choker necklaces back to stores. In tune with the analog trend, Delia’s legendary catalog is also being revived as a part of the partnership, both in-store and via snail mail. Delia’s thrived when teen mall culture was at its peak, but filed for bankruptcy over 10 years ago, and Target is banking on its nostalgic fans as they work on a massive turnaround for themselves. (But can pure ‘90s and Y2K nostalgia give Target another comeback?) And since Gen Z is still dressing like it’s 1999, the partnership could appeal to multiple gens. (Retail Dive)
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