Maisonette is growing up with their kid market.

Maisonette is growing up with their kid market. The brand is launching “Neon Rebels,” a category for 7-14-year-olds that targets Millennial parents who have been shopping there for their younger kids. According to Maisonette, 20% of their customers now have a kid over 7-years-old, so it only makes sense to age up with them. The vertical is mainly apparel, but will also include beauty, tech, and décor. But the Neon Rebels website is marketed toward the tweens themselves—not their parents—just like tween magazines from the ‘90s. In fact, there will be a print catalog for them! (Glossy)

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