Some teen influencers are embracing the tradwife lifestyle. A growing cohort of 17-21-year-old influencers (some married) are mimicking the domestic-life content formula popularized by the original wave of tradwife creators. It’s happening even as some of those OG influencers who inspired them, like Nara Smith, have started distancing themselves from the “tradwife” label. But that seems to matter less to the younger creators who have spent years watching this content and now see the lifestyle as a viable blueprint for adulthood. With the crowded creator economy, the controversy surrounding these lifestyles can be a content strategy in itself and give aspiring teen creators an easy way to spark virality. But there’s also a broader economic anxiety underneath the fantasy. As AI reshapes the job market and young people struggle to find work, traditional marriage and homemaking can be framed as an alternative path to security. (Vanity Fair)
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