Hasbro has a plan to attract Millennial moms: Kylie Kelce. Last year, Kelce’s podcast Not Gonna Lie had Mummy Pig from Peppa Pig on as a “guest” to announce a new baby would be joining the animated family. Now, the collab is continuing, with Kylie and Jason Kelce both making voice acting appearances in a special episode, hosted on the Not Gonna Lie YouTube channel. But the episode is for parents, not kids. It features the Kelces as kangaroos and follows Mummy Pig and Kylie getting to meet up “in person” to see London sites without their kids in tow. (Jason Kelce’s character hangs with Daddy Pig and Peppa in the U.K., too.) It highlights parents’ need to have self-care time of their own, expanding on the real family conversations the show is known for representing. (Today, Parade)
📈 YPulse reported: Parenting report
