Sephora launched its first U.K. boutique concept store. The brand is continuing its U.K. expansion plans with the new boutique-format store in Carnaby Street and a second at Old Spitalfields Market opening this week. The boutiques have personalized beauty consultations, gift wrapping, engraving services, and new beauty scan technology, and are meant to serve as a destination for shoppers who are looking to pick up a quick gift or browsing around on their lunch break. The openings are part of Sephora’s plan to open 20 stores in the U.K. before the end of the year and their broader goal to stay relevant with international shoppers. (WWD)
📈 YPulse reported: Western Europe Personal Care and Beauty Shopping Report
