PacSun and Ulta launched a beauty collab. The brands partnered on two new beauty kits with products from Gen Alpha and Gen Z-favorite lines including Starface, Drunk Elephant, NYX, and Fenty Beauty. The collab also includes a limited-edition hoodie that reads “Who’s Gonna Stop Us?” in Ulta’s unmistakable orange colorway. (We know tweens adore a status hoodie!) The collection launched today at PacSun’s SoHo store and the beauty kits will also be available to shop at Ulta stores, online, and on TikTok Shop. PacSun has been busy spinning up strategies that center young consumers recently, dropping collabs with Hawaiian Tropic and Formula 1, and making the move to have a tween clothing offering in Target. (Retail Dive)
👀 Read more from YPulse: The 15 Beauty Brands Gen Z Girls Call Their Favorites
