Gap Inc. opened its creator program to employees. We told you to expect employees as influencers this year! Almost a year after the program’s launch, employees across corporate, distribution, and retail can now also become influencers for Old Navy, Gap, Athleta, and Banana Republic. So far, the program has reached nearly 154M consumers across almost 30K posts, and we know enlisting the expertise of its employees inspires even more trust in recommendations from young viewers. Other companies including David’s Bridal, Starbucks, and Walmart have done the same recently. It’s an effective strategy: YPulse data shows 65% of 13-39-year-old consumers agree that brands are more appealing when employees create content for them. (Marketing Dive)
👀 Read more from YPulse: YPulse Trend Timeline: Employees as Influencers
