Gen Z-favorite pajama brand Roller Rabbit launched a collab with influencer Kit Keenan. With social media fueling Gen Z’s obsession, it makes sense that Roller Rabbit partnered with Keenan, who does cooking and fashion content, and her 374K+ TikTok followers for the collab. The line has two pattern motifs, one with beach details and one with clementines, which is especially on brand for Keenan since she is launching a cookbook later this year. The limited-edition 14-piece collection includes cotton pajama sets, aprons, tote bags, and more accessories for women, men, kids, and babies—and the $58 apron and $98 tote bag is already sold out online. For many young people, matching pajama sets are not just meant to be worn to bed anymore; they’re also the outfit of choice for birthday brunches and bachelorette parties. (Glossy)
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