Speaking of the World Cup, Dove Men is hiring hundreds of creators for it. Like tons of other brands making content and launching unofficial merch, Dove is not letting this event pass by. With micro- and mega-influencers alike on their roster, the brand is looking at 150M potential viewers—at minimum. Matches are happening all over North America, so this wealth of creators will be making sure Dove Men shows up with social marketing at every point. The World Cup is arguably one of the largest marketing moments in all of sports with its global viewership; four years ago, the final game had some 1.5B viewers. YPulse data shows Dove is already a top five most-recommended brand among young adult men, and its ability to keep up with trends is a key reason why. (Digiday)
👀 Read more from YPulse: Gen Z’s Most Recommended Brands Report
