A Fear of God Essentials hoodie is the new status symbol for Gen Alpha. Boys and girls alike are putting the nearly $200 the hoodies on their Christmas gift and back to school shopping lists, and they’ve only grown in popularity as students keep up with each other. It’s of course driven by social media: on TikTok, #FearOfGod has 65K posts, and every November and December since 2023, searches for the hoodies spike on Google Trends. YPulse knows all about Gen Alpha’s obsession with “status hoodies.” Now, Fear of God Essentials hoodies are joining the viral Parke crewnecks and pastel Pink Palm Puff hoodies that have taken over tweens’ closets. (Business Insider)
👀 Read more from YPulse: How Viral Products Are Teens’ Status Symbols—in 3 Stats
