England’s flag has a reputation problem among Gen Z. St. George’s flag has become associated with far-right movements and nationalism, which has made young people hesitant to wear or display the flag; This issue is also a reflection of young people’s larger perception of the country. A recent YouGov poll found that half of Gen Z believe the country is racist, while 41% said they feel proud to be British—that’s half the level compared to two decades ago. Still, brands like Brandy Melville and Ralph Lauren continue incorporating the flag in their globally marketed pieces, even in U.K. stores. (The Independent)
👀 Read more from YPulse: Gen Z’s Political Leanings in U.K., France, Germany, Spain, and Italy
