Burger King and Star Wars are collaborating on a limited-edition menu. Another brand is leaning into the Star Wars fandom ahead of the new Star Wars: The Mandalorian and Grogu movie. Burger King is launching a limited-time, Mandalorian-themed menu featuring a “Bounty Bundle,” which will aptly launch on May 4. Customers can also receive a collectible cup when they order the Bounty Bundle—making it a merch opportunity for fans. Burger King has leaned into entertainment collabs in the past to draw in young consumers, from partnerships with How to Train Your Dragon to The SpongeBob Move: Search for SquarePants. The strategy has proven effective, pushing kids’ meals sales to Burger King’s highest point in years—but we know the kidults will be turning out, too. (Marketing Dive)
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