Millennials’ favorite series have made a major comeback. Reboots are all the rave right now. The nostalgic rerelease of Malcolm in the Middle drew 8.1M global views in the first three days after its April 10 premiere, becoming Disney+ and Hulu’s most-viewed season premiere of the year so far. Scrubs’ premiere episode was also ABC’s top-performing comedy episode in more than a year, while just a trailer for the upcoming Harry Potter show reboot hit a record 277M views in the first 48 hours of its release. In addition to having a comforting, nostalgic feel that draws in loyal fandoms, this recent uptick in reboot popularity could stem from Millennial parents introducing their favorite series to their Gen Alpha kids. Talk about full circle! (Bloomberg)
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