Peloton tapped Hudson Williams for its new campaign. Like other brands getting in on the Heated Rivalry hype, their hope is certainly drawing in new young consumers after the revenue from the last quarter declined by 3% from the year before. In the campaign, Willliams gets sweaty exercising on a treadmill, breaking into a choreographed dance and workout set—and giving a cheeky wink to the camera. The brand teased the campaign on socials, captioning one post, “Things are about to get heated.” Young fans responded excitedly—one person commented “Everyone say ‘thank you peloton.’” Last month, Williams’ on-screen romantic partner Connor Storrie starred in an advertainment campaign for Verizon, which also leaned into the playful sex appeal the actors have embraced for themselves. (Ad Age)
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