McDonald’s is adding fruity refreshers and dirty sodas to its menu. Fast food chains have increasingly added refreshers to their menus to compete with coffee chains—and have seen success in doing so. Thanks to Gen Z’s sweet beverage obsessions, chains like Dunkin’ have seen major growth in their iced drink sales in the last two years, while Starbucks rakes in $2B a year off its refreshers alone. McDonald’s plans to add a line of bright-colored, cold beverages to its menu in May, just in time for summer. On top of drinks being more profitable than other menu items, McDonald’s is certainly using the launch to draw in more Gen Z and Gen Alpha customers. McDonald’s is already young people’s favorite fast food chain (and has been for years), but competing with their sweet treat sources should be something other brands pay attention to. (NYT)
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